Shannon Hoff

Background

About Shannon Hoff

Shannon Hoff is an energetic and driven leader with a passion for improving customer experiences, driving positive change, and creating digital experiences that are tied to impactful business results. In her role as vice president of digital marketing solutions at RBC Wealth Management – US, Shannon is responsible for the strategy and execution of all public-facing digital solutions for both corporate and advisor channels. Shannon draws from over 15 years of marketing and product management experience. She started in marketing as a communication and brand strategy coordinator before holding many roles ranging from content strategy to supporting and leading key digital products such as ecommerce, client account management tools and public-facing digital solutions. Through her tenure she has cultivated a skillset that marries technical proficiency, consumer needs, and business transformation that drives her desire for continuous learning. Shannon holds a bachelor’s degree in business management from St Cloud State University. When she’s not working, she enjoys spending time with her husband and two children. Strengths and Passions: Product Management, Digital Strategy, Agile Development, User Experience, Finance and Budgeting, OKR Creation, CRM, Platform Migration, Mobile Apps, Content Development and Strategy, Data Analysis and Market Research, People Leadership and Team Building, Vendor Management, Relationship Building, Digital Transformation, Project Management, Team and Company Culture Please visit for important disclosure information. Investment and insurance products offered through RBC Wealth Management are not insured by the FDIC or any other federal government agency, are not deposits or other obligations of, or guaranteed by, a bank or any bank affiliate, and are subject to investment risks, including possible loss of the principal amount invested. RBC Wealth Management, a division of RBC Capital Markets, LLC, Member NYSE/FINRA/SIPC.