Shannon MacKey

Background

About Shannon MacKey

ABOUT ME Born and bred in South Africa, I’ve spent the past 2 decades working with businesses across Europe, Australia, Africa and the Americas, helping them align marketing with real business objectives. When I’m not doing that, you’ll find me at the beach or in the kitchen making something from scratch. Our whole family is sports mad, but surfing is at the top of the list. Whether it’s a ball game, swimming, CrossFit or catching waves, we love to stay active, and that same energy translates into my work. I thrive on connecting with people and understanding their business journeys—where they’ve been, where they’re headed, and what drives them forward. There’s nothing more rewarding than uncovering what makes a business tick—its journey, its challenges, its ambitions—and then crafting a marketing strategy that accelerates its success. I’m a creative problem solver who loves to ‘make a plan’—whether it’s a marketing challenge or something entirely unexpected (my CEO once said I’d be the most useful person if we were stranded on an island together!). I bring this pragmatic, results-driven approach to every business I work with, ensuring marketing doesn’t just look good—it delivers real, measurable outcomes. ABOUT THE MARKETING CENTRE - Proven Marketing Leaders. Real Business Results. We believe that great businesses have great people. At The Marketing Centre, we provide experienced, Fractional CMOs or part-time Marketing Directors to businesses looking to scale, refine their strategy, or generate better leads - without the cost of a full-time hire. Marketing isn’t just about content, tactics and numbers - it’s about the bigger picture. Every business has a story, a vision, and a journey they’re on. I love hearing those stories, understanding what makes a business unique, and helping shape the next phase of its growth. Whether you need fresh marketing leadership or just want to bounce around ideas, I’d love to hear your story too. Marketing Strategy | Fractional CMO | Marketing Director | Lead Generation | B2B Growth | Branding & Positioning