Shannon Phipps

Background

About Shannon Phipps

Managed customer development at Hartz Mountain Corporation, my expertise in grocery sales and IRI analytics has been pivotal in expanding our market reach. Collaborating with top retailers, our team has driven substantial territory growth over the years, successfully introducing cat treat products across all Albertsons Safeway divisions. GM categories also grown substantially including Grooming, Toys, Treats, and Animal Health. Managed broker for Albertsons Safeway assisting in leading the year over year growth. HEB successes include strong yearly growth in grocery cat treats expanding PODs. GM skus include products in Animal Health, Toys, Treats, Grooming, and Dog Pads. Category leader in all Pet Supplies at Brookshire managed through a major distributor. My approach combines strategic sales planning with hands-on experience in resets, seminars, and distributor network management, ensuring excellence in customer service. The strategies developed with brokers like Impact Group and Acosta are testaments to my commitment to revitalizing mature brands and achieving sales targets.