Shannon Steele

Background

About Shannon Steele

Core Competencies Media Planning Developing media campaign plans, budgets, schedules, flowcharts, and calendars Building reach and frequency targets, flights, weight levels based on evolving trends and performance. Collaborating with clients to assess results by DMA and broadcast medium Maintain and facilitate sponsorship connections with colleges, professional sports teams and Out of Home Vendors Develop client PowerPoint presentation decks for quarterly planning and business reviews Manage invoicing, billing, campaign deadlines Experienced utilizing Mediaocean software platform for omnichannel advertising Social Media: Engage with followers and customers across social media platforms, respond to user content, review and analyze data from reports to understand what worked, what didn’t, and what adjustments need to be made Increase engagement over multiple platforms Knowledgeable of different platforms and how they work, and web design Track social media results, ROI, and create action steps to improve Able to develop and execute paid social media advertising campaigns Graphic Design: Experienced creating a variety of content, including motion graphics, infographics, templates and stills Created videos to promote or bring awareness to events Knowledgeable and have proficient use in Canva, Animoto, and Powerpoint Project Management and Planning Activities: Analyzing a business, creating a strategy, developing business plan elements to implement Developing schedules, media plans, calendars, flowcharts, tracking mechanisms for events, campaigns and business plan elements Develop calendar, targets, tracking, feedback loop for communicating to key internal stakeholders and Communication Skills: Effective interpersonal relationships, small group communication, and public speaking skills Collaborates effectively within groups and among teams Create rapport with clients and coworkers Customer Service: Utilize effective listening skills to provide exceptional service to both internal and external customers Sales: Consistent top performer on monthly sales goals Experienced developing rapport, qualifying customer’s needs, suggesting solutions, and closing the sale