Shannon Sumerlin

Background

About Shannon Sumerlin

I’m an executive leader with deep expertise in corporate strategy, brand partnerships, and global event experiences—particularly within the tourism, hospitality, and higher education sectors. With a career rooted in relationship-building and fundraising, I’ve led transformative initiatives that connect brands to audiences in meaningful, measurable ways. At the University of Florida, I architected high-impact partnerships like the multi-year collaboration with the Jacksonville Jaguars, overseeing everything from co-branded merchandise and luxury suite renovations to international activations during London Jags Week. My work consistently blends strategic vision with operational precision, delivering immersive experiences that elevate brand engagement and drive growth. I’ve launched award-winning programs such as Gator100 and 40 Gators Under 40, managed multimillion-dollar budgets, and built scalable models for corporate engagement. Whether leading cross-functional teams, negotiating complex partnerships, or designing global events, I bring a collaborative, results-driven approach to every challenge. Now, I’m exploring new opportunities where I can apply my strategic mindset and industry expertise to create innovative partnerships and unforgettable brand experiences on a global scale