Shanta Kumar

Background

About Shanta Kumar

I am a digital content and strategy professional with experience in managing large-scale content operations, editorial planning, and performance-driven content strategies. Currently working as an Assistant Manager at CollegeDekho, where I lead content planning initiatives, coordinate with cross-functional teams, and ensure timely execution of digital content strategies aligned with business objectives.My work focuses on understanding user search behavior, identifying high-impact content opportunities, and optimising content performance through data insights. I have experience working with digital platforms where content strategy plays a key role in driving organic visibility, audience engagement, and lead generation.Along with my professional experience, I am currently pursuing PGDM Executive from IMT Ghaziabad to deepen my understanding of marketing strategy, business analytics, and data-driven decision-making.I am particularly interested in roles that combine marketing strategy, digital growth, and marketing analytics, where insights from data can help drive better marketing decisions and business outcomes.Key interests: Marketing Analytics | Digital Growth Strategy | SEO & Content Performance | Consumer Insights | Data-Driven MarketingI am always open to connecting with professionals in marketing, analytics, and digital strategy to exchange ideas and learn from new perspectives.