Shanu Kumar
Chief Operating Officer & Director Neft Global India Pvt Ltd at Neft Vodka
Based in South Delhi, India
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Seniority
C-Team
Department
Other
Location
South Delhi
Industry
Beverage Manufacturing
Company size
83
Contact information
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s•••••••@neftvodkaus.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Shanu Kumar
Around 20 years in Marketing & brand management, predominently in alcobev industry.Worked on some popular brands like 8PM whisky,Carlsberg & Tuborg beer. Have exposure to category & brand management, demand creation, sales & distribution, customer management, channel development and consumer marketing. Ownership of all the operational activities and adherence to regulatory compliance processes for all marketing related activities.Able to provide solutions in complex business env. working in heterogeneous markets. Specialities: Brand launches, new product developments, working in start-up & growth phase organizations. Innovate to reduce cost & maximize brand MS and profitability. Capable of managing assignments on multiple brands in a pan India profile.Integrating all facets of the brand to engage the consumer - pre-launch to after-sale. Develop actionable insights into media plans. Develop customer engagement programs by extending the brand experience.
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