Shari Allison
Principal at Ignite Lab Inc
Based in Toronto, Canada
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Seniority
Director
Department
General Business & Management
Location
Toronto
Industry
Business Consulting and Services
Company size
1
Contact information
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s•••••••@ignite-lab.com
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Background
About Shari Allison
Shari has spent the past 25+ years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership. Co-founder of Ignite Lab Inc. in 2011 Co-founder of Northstar Research Partners in 1998. Guest lecturer at the Miami Ad School's Strategic Planning program (Quantitative & Qualitative Research Methods) & University of Guelph Consumer Studies Dept. Advisory Board member at Fashion Takes Action. Board Member & Marketing Chair at Dress for Success. Specialties: Market research consulting, brand positioning, brand identity development, brand health, advertising research, communication strategy, market segmentation, quantitative & qualitative methods, moderation, ethnography. Category expertise includes: luxury goods, fashion, retail, fmcg, alcohol, travel, not-for-profit, financial services & technology.
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