Sharin James Bartz

Background

About Sharin James Bartz

Behr Paint Company's Vice President of Global Marketing, I have over 18 years of experience in developing and executing integrated marketing strategies that drive brand awareness, customer loyalty, and sales performance. I have a strong foundation in marketing theory and practice, as well as a keen understanding of the changing consumer behavior and industry trends.I lead a team of talented and passionate marketing professionals who deliver innovative and impactful solutions for our customers and stakeholders across various channels and platforms. My areas of expertise include brand and campaign strategy and management, media and audience planning, content marketing and management, digital marketing and strategy, CRM and email marketing, website and mobile design and development, social media marketing, measurement and reporting, project management, SEO and SEM, and public relations. I have successfully launched and managed multiple metric-driven marketing and PR campaigns that have enhanced Behr Paint's brand reputation, customer engagement, and revenue growth. I am also dedicated to continuous learning and improvement, and to fostering a collaborative and inclusive culture within my team and organization.