Sharron Scott

Background

About Sharron Scott

I am a highly qualified and experienced, commercially minded marketing manager, known for making things happen. With 20+ years’ senior experience across diverse B2B and B2C markets, I have proven success leading the development of long term marketing strategy and implementing campaigns to build successful brands and generate results across a diverse range of industry and market sectors, including not-for-profit, professional services, property, finance, retail, manufacturing, sporting, membership-based and service organisations. Building substance into marketing and communications strategies to support new product initiatives, market share, industry participation, customer engagement and revenue goals in fast paced, highly competitive environments. Strengths: • Leading and developing marketing teams to deliver results • Relationship building and cultivating networks with stakeholders • Results-oriented and deadline driven • Effectively managing competing priorities. Key Skills: • Traditional & digital marketing strategy • Marketing communications • Advertising, promotions, public relations • Online, digital, websites & social media • Events & strategic sponsorships • Market research & customer analytics • Business development • B2B & B2C markets • Team leadership, training, coaching • Customer experience, engagement, retention, loyalty • Branding – management, awareness, equity & positioning • Budget management, ROI & accountability • Loyalty programs & third party partner relationships • Complex stakeholder relationships and engagement • Integrated campaign management • Computer Literacy - Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe Design Suite.