Shaun Lim

Background

About Shaun Lim

Commercial sales leader with over 10 years of experience delivering scalable growth and commercial transformation across consumer durables, lifestyle, and retail channels in Southeast Asia. Skilled at leading complex, multi-stakeholder distribution networks and driving in-store execution through data-driven trade marketing, joint business planning, and digital sales enablement. I bring deep expertise in managing channel sales, optimizing forecasting and inventory planning, and leveraging Salesforce, Tableau, and SAP to maximize business performance. Throughout my career, I have consistently achieved strong year-over-year revenue growth (7–20%) by aligning cross-functional teams and building integrated commercial ecosystems that create value for partners and end consumers alike. Passionate about applying strategic insight and operational rigor to elevate brands and drive market share growth in dynamic consumer goods industries. Open to commercial leadership opportunities in FMCG, consumer durables, and related sectors. Let’s connect to explore how I can help your business grow and adapt in fast-evolving markets.