Shaun Upper

Background

About Shaun Upper

Looking back on things, I’ve really had an amazing journey so far. One that’s taken me through a wide range of roles across purchasing, inventory control, supply chain, operations, quality management, and executive sales leadership. Each chapter taught me something unique, and together they’ve shaped the person I am today. My beginnings in procurement taught me the value of strong business relationships, and that a good deal is one where both parties feel heard and genuinely good about the outcome. That early foundation, combined with leading national operations teams and driving top-line revenue as a Vice President of Sales, taught me the importance of strategic alignment across business units. I understand the connection between departments, back-end systems, and the front-line customer experience. That blend of perspectives allows me to build better processes, align cross-functional teams, and make smarter, more strategic decisions. Along the way, I’ve also been incredibly fortunate to have had some outstanding mentors. People who believed in me, challenged me, and helped me grow in ways I couldn’t have done alone. Their guidance not only shaped how I lead, but also how I show up for others. Currently, I’m very fortunate to serve as VP of Sales at Traffic Tech, where I work with a high-performing team that values consistency, service, and long-term thinking. While I operate within a structured organization, I try to bring an entrepreneurial mindset to everything I do, and always look for ways to improve, adapt, and grow — even when the path isn’t obvious. I’m most passionate about building trust, solving meaningful problems, and helping people rise to their potential. When the right people are in the right places, everything moves forward. If you’re looking to connect over leadership, logistics, or just the shared journey, please feel free to DM me.