Shawn Lance

Background

About Shawn Lance

Proven experience in creating strategies, branding, analyzing markets, campaign tracking, budgeting, writing external and internal communication, press relations, annual reports, act as industry spokesperson. • Track record of creating and implementing strategies for B2B and B2C that build channel relationships, brand recognition, and build customer loyalty. Provide thought leadership while developing motivated marketing teams. Managed multiple departments 20+ people and outside agencies ensuring consistent messaging. • Worked with the world’s largest retailers and implemented their retail protocols: Lowes, Costco (US/Canada), Walmart (US/Canada), UPS Store, Little Debbie/McKee Foods, Menards and Kroger/Fred Meyer. • Strong experience with product management, MRD’s, FMEA trained, new product rollouts, manage marketing departments, cross-functional teams, overseas manufacturing, engineering and senior management. • Proven track record developing and implementing marketing strategies integrating traditional and digital channels. • Expert level digital marketing capabilities. Provide leadership to ecommerce team, and marketing departments while fostering a culture of accountability, coaching and high-performance through communication and empowerment. • Ability to drive traffic through Google best practices, SEO strategies, effective PPC/SEM and Social Media management. Manage advertising campaigns, trade show events and marketing automation programs. • Use technology effectively to implement and scale programs. Experience with SalesForce, Pardot, Marketo, iContact, Act-On, Hubspot, WordPress, Google Analytics, AdWords, SEM Rush, Photoshop, Illustrator and Powerpoint.