Shawn Leighton

Background

About Shawn Leighton

Product marketing leader that delivers results on time, on function and on budget. Always. Relish in the challenge of developing and delivering sales supporting marketing strategy that strengthens product positioning by increasing brand awareness and customer engagement. Skills Highlights Strategy & Direction New Product Launch Project, Campaign & Program Management Recruiting Effectiveness Market Development & Customer Segmentation Alliance & Channel Development Technology & Digital Marketing Product & Life-cycle Management Professional Highlights • Managed real estate portfolio generating 215% ROI on investments. • Led 8 product launches and supporting marketing campaigns achieving 118% of sales goals. • Authored Medicare strategy that resulted in invitations to present to two federal agencies. • Launched marketing/recruiting strategy that delivered 20% fill rate and $1M in net new revenue. • Crafted marketing/product plans for 2 SAAS start-ups delivering 12 trials and $4M capital raised. • Led AARP/Geek Squad program and training for stores achieving 135% of first year goal. • Managed marketing, product and trade show strategy for the government channel at Thomson Reuters, increasing sales revenues 42% while reducing overall expenses by 27%. • Drove agent level marketing that propelled 2 newspaper product launches that achieved 175% success in circulation and sales metrics. • Managed marketing and partnership strategies that increased occupancy rate from 35% to 125%.