Shawn Lynam

Background

About Shawn Lynam

B2B eCommerce -and- Digital Transformation Executive with 10+ years experience running the single-channel online retail company Online Metals while also implementing numerous larger-scale digital transformation programs supporting the establishment and launch of the B2B ecommerce channel at Copper & Brass Sales. Decades of digital marketing experience coupled with website design and user experience research expertise enable a propensity to guide self organized teams toward achievable goals yielding sustainable results. Nearly 25 years of management experience in the materials distribution segment has established an extremely well rounded knowledge of all elements of end to end business processes including purchasing, operations, human resources, information technology management, P&L management, and a deep knowledge of digital marketing and the sales cycle. Further to the appreciation of the sales cycle is a hybrid understanding of the design thinking process integrated with a dense understanding of customer journeys and the application of lifetime value expectations in solutioning customer facing digital tools in a self-service online ecosystem of frictionless applications.