Shawn McFadden

Background

About Shawn McFadden

I'm a seasoned digital marketing expert with over a decade of diverse experience, demonstrating exceptional problem-solving skills and extensive technical knowledge. I excel in crafting comprehensive multi-channel marketing strategies, leveraging complex MarTech stacks. My strategic approach, coupled with a robust skill set positions me as a dynamic and versatile member in any marketing team. Across my time in the industry, I have worked with clients across several different industries including Manufacturing, Food/Hospitality, SaaS, Transportation/Logistics, Education, Healthcare, Technology, Finance and more. My experience includes but is not limited to: marketing strategy, inbound marketing, email marketing, marketing automation, PPC/SEM, SEO, paid & organic social, ABM, CRO/UX, website development & optimization, content development, local marketing, reputation marketing, sales enablement and more. In 2023, I founded Collective Impact Marketing LLC, an independent consultancy where I offer digital marketing consulting and campaign implementation to multiple clients on an ongoing basis. I also currently work full time as a Digital Marketer for Alaniz Marketing, whom was recognized as one of the top 100 Fastest-Growing Private Companies by the San Francisco Business Times. In the past, I also held a position as an Inbound Marketing Strategist at SmartBug Media, Winner of Hubspot's 2021 'Partner of the Year' award, as well as a six-year position at the Cleveland-based Dallas Riffle Media as their Digital Marketing Manager.