Shawn Payne

Background

About Shawn Payne

Brand storyteller. Thought leader. Practitioner. Mentor. Analytical and results-driven creative and marketing leader with 18+ years of experience in both agency and corporate marketing departments. A visionary passionate about building consumer-centric brands through storytelling, connection, engagement, and loyalty while prioritizing strategic leadership, consumer insights, mentoring teams, prioritizing positive culture, and generating revenue. Deep experience in creating experiences that resonate with the target audiences in marketing channels including digital marketing, social media, TV, radio, print, and events marketing. Expertise in brand development, visual design systems, campaign development and execution, managing budgets, performance reporting, and monitoring industry trends.An overwhelmingly positive, resourceful, strategic thinker with the ability to connect tertiary dots, and develop objectives, and initiatives to drive business growth with small budgets. Thrives in a fast-paced, results-oriented environment, challenging the status quo, and is willing to roll up my sleeves and execute tactics.