Shawn Smith

Background

About Shawn Smith

Supporting the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars, and organizing and planning promotional presentations - Conducting research to analyze competitive landscape, market trends, and customer behavior and preparing reports by collecting, summarizing, and analyzing data - Communicating campaign deliverables, objectives, and timelines to their team while providing instructions for promotion or use - Planning and managing trade shows, conferences, events, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists, and establishing contacts - Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed - Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership -Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations, and advertising, as well as vendors, contractors, and freelancers- Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations, and while participating in trade shows- Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously- Good computer skills for generating reports, viewing marketing metrics, extracting data, and sharing this information with other team members in project updates- Working knowledge of basic computer applications, programs, and Adobe Creative Suite - The ability to provide information on previous campaigns, projects, and timelines overseen and implemented in order to demonstrate overall capabilities.