Shayne McBride
VP Strategy at C&b Advertising
Based in Calgary, Canada
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Seniority
Vp
Department
Advertising & Marketing
Location
Calgary
Industry
Advertising Services
Company size
22
Contact information
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s•••••••@candbadvertising.com
Phone
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Background
About Shayne McBride
Over the last 20+ years I've had the unique opportunity to be directly involved in the many different sides of marketing and advertising. I've spent time at agencies and also led brands from the inside. I've been responsible for developing strategy and asked to produce creative that brings strategies to life. I've worked in traditional and immersed myself in digital. Through it all has been a constant theme - creating work that changes perceptions, builds brands and drives business. Specialties: Brand management, marketing strategy, creative concepting, writing, campaign management, social media, digital marketing, content creation.
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