Sheetal Chavan

Background

About Sheetal Chavan

With over 15 years of diverse professional experience, including more than 6 years specializing in pricing strategy, I have built a robust career at the intersection of data-driven decision-making and business growth. My journey in pricing began with Movinga, where I spearheaded the development of a geo-based pricing model and a dynamic margin strategy, significantly improving conversion rates and contribution margins. This experience laid the foundation for my expertise in crafting strategic pricing initiatives that align closely with market demands. At Free Now, I was the company's first dedicated pricing professional, responsible for centralizing and refining pricing operations across eight European markets. I implemented a robust pricing governance framework, established a competitive tracking system, and led a team to enhance surge pricing strategies, which resulted in improved market alignment and revenue growth. My work in surge pricing, particularly in complex markets like Paris, demonstrated my ability to adapt pricing models to both customer needs and operational constraints. Currently, as a key player in Zalando's pricing team, I oversee pricing strategy and operations for France, the UK, and Ireland. One of my significant achievements includes developing a comprehensive pricing strategy for France, which focused on sustainable growth and profitability. Additionally, I have led initiatives to standardize processes for high-impact events and improve the efficiency of discount management, contributing to a significant increase in profitability and operational efficiency. My career is marked by a consistent track record of driving pricing excellence and fostering cross-functional collaboration to achieve business objectives. I am passionate about leveraging my expertise to create innovative pricing solutions that drive growth and competitiveness in dynamic markets.