Shefali Singh

Background

About Shefali Singh

Shefali comes with 11 years of product management experience of implementing digital products on online and mobile banking channels within Financial Institution sector, specifically Retail & Small business banking, Insurance, Open finance and Credit cards. Proven track record of leading end-to-end product lifecycle management, familiarity with A/B testing and experience in working closely with technology teams in all aspects of SDLC (requirements, development, testing). Strong experience in facilitating client workshops and cross-functional team meetings and analyzing customer surveys for the purpose of eliciting, clearly defining and documenting required business requirements. worked with Scrum Masters and cross-functional Agile teams on sprint planning, backlog grooming, and sprint demos. Strategic thinker with a data-driven approach to decision-making by analyzing ambiguous data to draw meaningful insights from it. Formulated epics, transformed requirements into bite-size user stories, acceptance criteria and test plans, prioritized product backlogs in JIRA, and facilitated usability testing. Worked with Sales, Marketing, Product support teams to define the Change Management and Go-To-Market strategies during key transitions. Engaged business partners, stakeholders and senior management with minimal supervision identify business opportunities, seek better answers and embrace diverse perspectives for building innovative digital products. Good understanding of user interface designs, and a passion for AI technology.