Shehan Dias

Background

About Shehan Dias

An experienced, award-winning and results-driven sales professional with over seven years of proven track record in the CPG industry. Skilled in business development, retail channel sales, trade marketing and territory sales management. With a solid educational foundation in business, including a bachelor’s degree, a master’s degree, and a strategic marketing communication certificate, I bring a wealth of expertise and hands-on retail execution. Seeking a competitive position in a top-tier business environment to utilize my expertise, drive long-term success, and advance my career growth. As an accomplished sales professional who brings value to the organization with expertise in • Business Development - Deep expertise in identifying and pursuing new market opportunities, building partnerships, and driving sustainable revenue growth. • Retail Channel Sales- Skilled in developing and managing tailored sales strategies across diverse retail outlets to maximize market penetration and channel performance. • Strategic Sales Growth – Skilled in executing targeted sales campaigns, loyalty programs, and brand-building initiatives to drive sustainable growth. • Trade Marketing & Territory Sales Management - Proficient in planning and executing trade promotions, optimizing distribution networks, and overseeing territory sales operations for consistent sales execution. • Change Management & Leadership - Experienced in guiding teams through organizational change, fostering a culture of continuous improvement, and aligning people to strategic objectives. • Data Analysis and Strategic Decision Making – Adept at leveraging quantitative and qualitative insights to inform forecasting, resource allocation, and high‑impact business decisions.