Sheila Murray

Background

About Sheila Murray

Now available for consulting / contract gigs! Senior marketing executive with over 25 years of strategic brand stewardship, omni-channel marketing communications and product innovation experience in Consulting, Retail, CPG and Hospitality. Expertise in multi-media marketing and brand building across traditional and digital advertising, loyalty, social media engagement, public relations and promotions. Proven track record of success achieved thru consumer insight mining and collaborative planning / activation. Diverse range of experience developing and implementing innovative solutions, within both the marketing and product realms of B2B, B2C and Talent Marketing. Enterprising, passionate and award winning leader, who believes in the power of strategically focused story telling and consumer insight driven innovation to achieve business results. Expertise: Strategic & Tactical Planning Multi-media Marketing & Communications Product Innovation / Brand Transformation Full P&L Management Insights & Analytics Cross-functional Team Leadership Corporate Social Responsibility (CSR)