Shelby Zarate

Background

About Shelby Zarate

As a Marketing Associate at Riboli Family Wines, I apply my MBA knowledge and skills to develop and execute effective marketing strategies that drive sales, brand awareness, and customer loyalty. I use business metrics to measure and analyze the performance and impact of our campaigns, and I present the results and recommendations to senior management and stakeholders. I also leverage my relationship building skills to foster strong partnerships with distributors, retailers, and media outlets, as well as to engage and delight our loyal customers. I am passionate about wine marketing and I enjoy learning from the industry experts and innovators at Riboli Family Wines, one of the oldest and most awarded family-owned wineries in California. I have over six years of experience in the hospitality and food service industry, where I honed my customer service, communication, and problem-solving skills.