Sheldon Silverman

Background

About Sheldon Silverman

In addition to developing in-store experience platforms and mobile marketing initiatives, Sheldon Silverman has spent the last 39 years as an advocate of integrated marketing strategies that combine brand awareness with actionable platforms. He has not only founded and led successful marketing firms and agencies, but also has helped launch technology companies that extended the channels with which consumers and brands communicate. Sheldon has worked with companies such as Discover, Jenny Craig, SallieMae, QVC, JiffyLube, Sears, ShopNBC, Citi, Guthy Renker, Farmers Insurance, T-Mobile, Eddie Bauer and others to enhance brand equity while creating integrated marketing campaigns. Some of Sheldon's awards include the 2014 United Nations Leadership Award for Driving Social Change Through Media, the Global SpeechTek Award for Best Voice Application & multiple CADM Tempo Awards. Over the past 21 years, Sheldon has worked closely with the venture, PE & investment communities to both raise capital and develop new start-ups. Sheldon is the Founder & Chairman of Liquid Marketing / LMI Advisory Group and the Founder and CEO of SmartBomb Media Group. Sheldon was on the Inaugural Leadership Committee for the UN Media For Social Impact Summit as well as participating on an advisory council for the White House on Multicultural Outreach during the Obama Presidency ("It'sOnUs" Campaign, Michelle Obama's "DrinkUp" Campaign and the "Path to Citizenship" Campaign). Sheldon is on the Board of Trustees of the Automotive Aftermarket Foundation & the Board of Directors for the Digital Signage Federation. As part of his work with the DSF, Sheldon Silverman created the DSF Global DOOH Council, launched in 2017 at the DSE Conference. The aim of the council is to foster educating brands and agencies on the power of DOOH & Place Based Media, create standards for the industry and drive the adoption of integrated API’s that will allow media agencies and brands simplify the process of buying DOOH and its integration into the other communication touchpoints that’s brands utilize. Sheldon is a frequent speaker & author in North America, South America & Europe.