Shella Mithani

Background

About Shella Mithani

Specialties: Educator, Marketing, Project Management, Communication, Event Management Expertise in Brand Management & Strategic thinking, Relaunching of brands Communications Marketing Strategy & Communications Sales Enablement Competitive Market Analysis Direct Marketing Content Management Relationship building Event management Experience with B2B and B2C environment Developmental Projects for third world countries esp. in education & health Interpersonal skills Leadership skills Excellent Organisational Skills Career Achievements •Responsible for growing the brand from 0.5 Million to 8 Million per month through unique marketing and communication strategy, digital marketing, social media tools and consumer engagement in a record period of 12 months.(Highest growth of any brand in such a short span of time) •Mapping social media strategy into corporate strategy •Development and execution of world class brand plans for key categories •Identifying new marketing and communication approaches to promote the brand including events, social media tools, publications, campaigns, packaging initiatives and ambassador programs. •Demonstrated superior decision-making and analytical skills. •Consecutively rated Exceptional in MAP (Managing and Appraising Performance) in Year 2008 and 2009 when MAP was implemented in Pakistan. •General management accountability in all aspects of the brand. •Clear understanding of customer/distributor needs and working closely with business partners including external contractors and suppliers •Demonstrated skills, knowledge and experience in the design and implementation of marketing and communications strategies •Experience developing and managing budgets •Experience writing and editing publications, organizing media events and general public relations activities