Shelly Cook
Director of Marketing B2b Custom Software Consulting Web Cloud Mobile Modernization at Callibrity
Based in Cincinnati, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Cincinnati
Industry
Professional Services
Company size
104
Contact information
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s•••••••@callibrity.com
Phone
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Background
About Shelly Cook
I am leading a growth marketing engine for a scaling software consulting company. I landed my role at Callibrity as the first marketing employee after building my entire career on B2B specific lead generation, sales, and marketing for software product companies ranging in size and industry. As Callibrity's Director of Marketing, I wear many hats such as: Developing the marketing strategy and executing Aligning cross-functional teams toward common goals Implementing data driven marketing programs and attribution models Introducing inbound marketing methodology and digital marketing SPECIALTIES: Buyer Personas Customer Journey Maps Go-to-Market Strategy Product Launches Tradeshows Inbound Marketing Strategy Sales Enablement Case Studies Lead Generation Campaign Management Conversion Rate Optimization Content Development Client Relationships INTERESTS: Technology Consulting SaaS B2B Digital Marketing Product Marketing INDUSTRY EXPERTISE: Insurance Financial Services eCommerce Retail Public Sector Health & Human Services Manufacturing SOFTWARE SKILLS: HubSpot Marketing Platform Certified HubSpot CRM & Sales Platform Certified Google Analytics & Ads Certified SEMRush ChatGPT
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