Shelly Twigg
Chief Operating Officer at Sterling Talon
Based in Holly Springs, United States
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Seniority
C-Team
Department
General Business & Management
Location
Holly Springs
Industry
Advertising Services
Company size
4
Contact information
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s•••••••@sterlingtalon.com
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Background
About Shelly Twigg
I'm a Fractional CEO/COO and Change Catalyst. I help businesses tackle BIG changes head-on. I’m at my best in high-pressure situations, blending operational efficiency with smart, forward-thinking strategies. As a Change Catalyst, I help high-achieving peers - people who seem successful on the outside but are secretly struggling with burnout, unhealed trauma, or major life transitions - figure out who they really want to be. You might be: Stressed out Embarrassed Exhausted Carrying shame Feeling like you’re living multiple lives Guilt-ridden for not doing enough for your family, business, or employees I get it - you’re holding everything together on the outside while trying to survive each day. You worry you’re an imposter, afraid that soon people will see through the cracks. My background combines leadership in high-stakes environments with personal experiences of overcoming trauma. I achieved my biggest career milestones in the midst of personal chaos. Because like you, I perform under pressure like a boss. Amid intense personal crises, I went from essentially food-stamp-level income to CEO as a full-time single mom of three (while homeschooling!). I faced domestic, legal, and emotional battles that felt insurmountable. But I didn’t just push through - I had to fight through it all. Every day was a struggle, but the support I craved didn’t come with insurance limits, or clinical bureaucracy, or from burnt-out healthcare workers who couldn’t readily grasp the duality of leadership and life. I wanted someone who could walk lock-step, hold me accountable, and keep me grounded. That’s the kind of support I offer today - real, practical, peer-driven support for leaders. Here’s how I help: Guide leaders through major life changes without dropping the ball at work Help you break the cycle of burnout, unhealthy coping, and feeling stuck Develop clear strategies that lead to your personal happiness and professional wins Build awareness and mental clarity so you can finally find joy and peace of mind Create a space where tough conversations, smart decisions, and accountability thrive Whether you're stuck in your career, dealing with a chronic illness, supporting a family member through a tough diagnosis, going through relationship struggles, enduring domestic abuse, grieving, or processing past trauma - you don’t have to face it alone. Ready to figure out who you want to be? Let’s talk - send me a message for a free consult, and together we’ll tackle life’s toughest challenges.
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