Shenea Walker

Background

About Shenea Walker

I’ve spent the last 5+ years working with leading influential change agents. Today, I am an achieved Digital and Social Marketing Professional with experience in paid media project coordination and management, showcasing a strong record of analytical prowess. My experience has allowed me to develop strong business acumen and organizational strategies that strengthen client relations, communications development, and operational outcomes. My expertise extends from corporate to the creative realm. During my time in the corporate sphere as a Marketing Manager at European Wax Center, I oversaw European Wax Center's marketing operations to amplify brand impact and reach through earned media, experiential marketing, and influencer collaboration. Furthermore, I served as a detail-oriented business partner, interfacing with a wide range of departments and functions with the mission of managing operations tasks for the marketing and sales team. Several of my accomplishments were focused on delivering strategic and pragmatic short/long term plans for the marketing department’s initiatives. In the creative sphere, I worked at Kin, a creative agency that partners with some of the most progressive individuals, organizations and brands to innovate campaigns, experiences and products that create a lasting, positive impact. As a Marketing Coordinator I focused my efforts on Brand Partnerships & Activation where I supported marketing managers on developing marketing strategies and plans that drive brand awareness, audience growth/ engagement, and client satisfaction. Due to my innovative efforts I was promoted from Strategy & Research Specialist to Marketing Project Coordinator within three (3) months of operations. Some of my accomplishments include independently developing and executing digital marketing initiatives for 5+ global client accounts including FENTY Beauty, Campbell, STX Entertainment, Netlfix, and Away. I enjoy generating new ideas and devising feasible solutions to broadly relevant problems, especially in communications and marketing. My colleagues and employers describe me as a persuasive, venturesome individual who maintains a confident and proactive attitude when faced with adversity. Please feel free to contact me at shenea.walkerxd@gmail.com as I welcome the opportunity to connect and discuss how my experience and background may be requested for any speaking opportunities and/or unique business needs. Core Competencies- Audience Segmentation - Marketing Strategy & Management - Market Research & Competitor Analysis