Shera Smit
Head of Design at Lofty Manner
Based in Amsterdam, Netherlands
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Seniority
Director
Department
Advertising & Marketing
Location
Amsterdam
Industry
Retail Apparel and Fashion
Company size
17
Contact information
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s•••••••@loftymanner.com
Phone
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Background
About Shera Smit
After 13 years of working in the fashion industry, I developed myself as a highly energetic, driven and accurate professional with a love for design influenced by authenticity and innovation. I love mixing styles and dare to explore boundaries by mixing vintage items with new trends and sourcing of fabrics. My strength lies in accurately translating concepts, conform brand identity and vision due to trend, colour, shape and material. Due to my variety in experience; working for wholesale in the higher segment and retail companies in the medium segment I understand different markets, as well as their consumer. This makes me able to find the balance between innovative collections and the commercial value of a product. I am flexible, a hard worker, eager to learn and a real people person.
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