Sheri Murphy

Background

About Sheri Murphy

Innovative marketing leader with more than fifteen years of experience in financial services developing and managing strategic initiatives with award-winning results. My passion for marketing stems from an entrepreneurial spirit in all facets of integrated marketing and specializing in implementing company firsts as part of a global organization. Broad experience across distribution channels, including retirement and intermediary businesses. Strong leader and creative thinker with expertise in brand strategy, channel marketing, analytics, thought leadership, social, technology and digital marketing. Specializing in value-add program management and content development that help advisors achieve their goals and gain competitive advantage. Recognized for driving results, collaboration, adaptability, innovation, leadership and empowering others. Skilled in program management, content development, creation and project management. Executive Summary • More than fifteen years of experience in financial services. • Expert in web usability and concept testing. • Highly developed understanding of B2C and B2B. • Expert in digital, channel management, marketing and strategy. • Specialize in value-add program management and content development.