Sherry Light
Membership Director at Family Rv Association
Based in United States
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Seniority
Manager
Department
Sales & Business Development
Location
United States
Industry
Leisure; Travel and Tourism
Company size
55
Contact information
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s•••••••@frva.com
Phone
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Background
About Sherry Light
With more than 20 years of experience in B2B leadership and strategic project planning, Sherry Light brings both vision and momentum to the Family RV Association (FRVA). Her career is built on driving results — from optimizing operations and growing customer satisfaction to leading high-impact initiatives that turn strategy into measurable success.Before joining FRVA, Sherry served as President of Wm. Light Paving Company, where she led transformative projects that expanded market reach and increased profitability. Her knack for process improvement, cross-team collaboration, and goal-oriented execution positioned her as a trusted leader who delivers — on time and within budget.Today, as Membership Director, Sherry is focused on building stronger connections and delivering meaningful value to every member. She’s passionate about bringing relevance, relationships, and renewal to the RV community — ensuring that each member feels part of something bigger than the road they travel.In addition to her project management leadership, Sherry has hands-on experience in facility management, overseeing both a national headquarters and a campground. Her focus on safety, compliance, and hospitality has elevated operations and enhanced member satisfaction at every turn.Known for her strategic vision, attention to detail, and people-first leadership, Sherry inspires those around her to go beyond expectations. She holds a Bachelor of Science in Technical Project Management from DeVry University and remains committed to continuous growth and innovation.At FRVA, Sherry is paving the way for a more connected, forward-thinking community — one that celebrates the adventure of RVing and the power of belonging.
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