Shifra Cook

Background

About Shifra Cook

Hi, I’m Shifra; a serial entrepreneur and passionate advocate of pragmatic innovation. “What is pragmatic innovation?” I hear you ask. It’s quite simply innovations that meet user needs and drive business value. After two decades in media & advertising, I founded Ayda, the B2B FinTech and SaaS solution for research teams and companies. My journey began as a buyer, then a planner in media agencies where I then went on to build research tools and teams. This experience inspired me to start my own research agency, which eventually led me to launch a tech company focused on solving the challenges I encountered along the way. At Ayda we’re on a mission to help our customers work smart, keep their research fraud-free and ensure fair treatment of their participants. Our technology provides modular solutions that solve operational problems across clinical trials, consumer, user and academic research- AydaTrust: detects and prevents fraudulent participants keeping your research pool trustworthy- AydaPay: disburses incentives - direct to bank/PayPal/vouchers - globally and in real-time without the need to collect payment details- AydaSign: create, Sign and Store consent, NDA and other documents needed for compliant and ethical research- AydaHub: CRM to store and manage participant profiles to ensure data quality. See what businesses are saying about us: I’m always on the look out for exceptional talent, so if you’re interested in joining a dynamic team that’s always curious and interested in stretching their talents, drop us a note here: info@helloayda.com