Shilpa Atha
Senior Category Associate(Gtm, Online Distribution & Value Offering) at Unacademy
Based in Bengaluru, India
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Seniority
Staff
Department
Other
Location
Bengaluru
Industry
E-Learning Providers
Company size
9.5K
Contact information
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s•••••••@unacademy.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Shilpa Atha
I am a Senior Category Associate at Unacademy, India's largest e-learning platform, where I drive growth and revenue for a test prep category with strategic planning and execution. I have led a 4-member team for scaling traction and revenue with growth ownership of a test prep category. I have also launched a new category and scaled brand channels with product marketing strategies to drive new users and revenue through various marketing channels. In addition, I have spearheaded the largest lead-generation GTM online event in this category, on-boarded 90 digital partners with 30M+ subscribers, and created an organic YouTube channel with subscribers. I have a track record of exceeding targets and achieving 10x growth in revenue and new user acquisition. I have also completed my Executive Program in Business Administration and Management at IIM Tiruchirappalli, where I learnt the latest concepts and tools for strategic decision making, innovation, and leadership. I am passionate about enhancing the quality and accessibility of education through technology, and I aspire to become a leader in any respective industry.
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