Shilpi Baral

Background

About Shilpi Baral

I have 17 years of experience in leadership roles across business and product.I started my career in 2009, as part of Tata Group’s fast-track leadership development program – Tata Administrative Services (TAS). During 8 years with TAS, I got an opportunity to work across five countries (UK, Southern Africa continent, Bangladesh and India) leading teams in multiple functions of Sales, Marketing and Strategy. • Led the Sales and Marketing of Tata Small Commercial Vehicles in Southern Africa (2010 – 2012)• As part of the core strategy team for Tata Motors, drove the P&L turn-around by project managing INR 600 cr of annual cost savings (2012-2015)• When I exited the Tata group, I was nationally heading the rural sales and marketing vertical of Tata Motors commercial vehicles – org of 50+ on-roll personnel, and 4K+ dealer/distributor personnel. Drove 60% YoY Sales growth (2015-2017) I joined Amazon India team in 2017:• Program leader for Paid Account Management (2017-2018) program for Amazon India Sellers • Manager, Category Management, Amazon Business (2018-2020): Set up the category management practice for driving the inputs (selection, pricing) for Amazon Business India Marketplace • Senior Product Manager, Amazon Business India (2020 – present):Led the end to end shopping journey for business customers (Homepage to checkout CX and value added services) with an objective to increase top-line by driving higher customer engagement. Also, led the abuse prevention charter to improve bottom-line.I have recently moved on to a new charter in Amazon Business India, where I lead the Business Payments and Credit charter for institutional businesses (micro businesses to enterprises) shopping on Amazon.in, and for Kiranas shopping on Amazondistribution.in. We are on a mission to increase credit penetration by