Shin Suda

Background

About Shin Suda

A seasoned marketing and advertising professional with 30 years of experience, I currently hold the position of Marketing Director at Heineken Japan, where I am responsible for achieving the company's operational and marketing objectives through a strategic approach to innovation, portfolio management, brand communication, market research, social responsibility, and team development. My diverse professional background includes serving as Principal Marketing Manager at Amazon Japan, where I successfully drove new user acquisition through strategic partnerships with prominent local companies such as NTT Docomo, KDDI and Nissei Life Insurance. Prior to Amazon, I led Digital Customer Experience at Dr Ci:Labo, a Johnson & Johnson company, overseeing digital strategy, D2C e-commerce and third-party operations across platforms including Amazon, Rakuten and Yahoo! shopping. My previous role as Marketing Director at Bacardi Japan allowed me to lead the marketing team and build brand equity for a robust portfolio of spirits including Dewar's, Bombay Sapphire, Martini, Patron, Grey Goose and Bacardi. At Airweave, a Japanese bedding manufacturer, I served as marketing director and corporate officer, managing multiple departments including marketing, PR, digital, sales training and US operations. As Marketing Director at Facebook Japan, I led the marketing team to drive user growth and advertising revenue through a combination of digital and offline campaigns, events and PR initiatives. As Executive Creative Director at CyberAgent's Ameba, I played a pivotal role in building the blog media platform from scratch, attracting over 40 million registered users and numerous advertisers. My career began as an agency creative at Hakuhodo, where I won numerous prestigious advertising awards and represented Japan as a copywriter in the 1998 Young Creative Competition at the Cannes Advertising Festival. I have developed an extensive network within the Japanese media and advertising community, authored three books on advertising and am a frequent keynote speaker at major marketing and advertising conferences.