Shirlene Moreira
Head of Marketing Industrial Formulators Home Care and i & i at Basf at Basf
Based in São Paulo, Brazil
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Seniority
Other
Department
Other
Location
São Paulo
Industry
Chemical Manufacturing
Company size
68K
Contact information
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s•••••••@basf.com
Phone
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Background
About Shirlene Moreira
As the leader of the Product Management and Strategic Marketing team in LatAM, I oversee business strategy, portfolio management, pricing, innovation, product launches, and digital strategy for Home Care, I&I, and Industrial formulators. I align market needs with business opportunities to drive growth, coordinate global strategy implementation, and develop effective go-to-market approaches. I also facilitate complex decision-making by leveraging the diverse expertise within my team.
Decision-makers
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