Shirley Chen
Vice President - Marketing and Brand Strategy, North America at Chanel
Based in United States
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Seniority
Other
Department
Other
Location
United States
Industry
Retail Luxury Goods and Jewelry
Company size
29K
Contact information
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s•••••••@chanel.com
Phone
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Background
About Shirley Chen
I am a distinguished leader with over 7 years of international experience in luxury brand management across Asia, Europe and North America. I specialize in marketing strategy, brand development and market penetration in the luxury fashion industry. As a passionate advocate for innovation and creativity, I have successfully increased the brand's market presence and customer engagement, achieving significant growth in a highly competitive market. With a solid academic background in fashion design and luxury goods management, I combine my artistic vision with business acumen to meet every challenge.
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