Shirley Fraser

Background

About Shirley Fraser

Shirley Fraser is a wine strategy professional in South Australia. As an innovative problem solver, she draws on over 25 years of wine industry experience to facilitate business improvement that is relevant and effective for the organisation, brand and broader sector. A Roseworthy Wine Marketing graduate and Future Leaders alumni, Shirley is a member of the Australian Women in Wine Advisory Board, the board of Wine Communicators of Australia and on the committee for AWITC 2025 planning / social sub committee. Dedicated to unlocking the potential of each winery, vineyard or supplier she works with, Shirley has a collaborative and inclusive approach. Focused to build connections in the wine sector in their routes to market as either grapegrower, winemaker, producer, marketer, region or supplier to achieve sustainable success, together. Why do you want to enter a certain space? or grow or bring change? What is it that could unlock your potential? And do you have the skillset personally or within your team? If not, who can you engage with to make it happen. Shirley is a collaborative solver of gap analysis to work with you in your wine business or connect you with others that can. Now at Wine Australia, how can I engage with your needs and the services within our RDC or throughout the broader wine sector community? Apparently LinkedIn only allows connections so if it will only offer follow that may be why - please message me and I can try to reshuffle my connections. Would love to support your wine business.