Shitiz Modi

Background

About Shitiz Modi

Marketing leader with 17+ years of experience building and scaling some of the world's most iconic consumer brands. My expertise lies in delivering full-funnel marketing strategies that unite brand building with performance marketing and growth to deliver tangible business outcomes, from P&L growth and market share to user acquisition and revenue- Scaled Disney+ Hotstar's paying subscriber base by 5X in 14 months - Delivered xxM+ incremental Daily Active Users for Google Search, Google Maps while reducing CPA by 30%- Grew a landmark brand platform for voice search, driving a durable increase in product penetration - Successfully delivered the relaunch of Pixel smartphones in India, after a 4 year hiatus - Led iconic brands like Cadbury 5Star and Cinthol, delivering sustained brand cut through and share gains I thrive on owning the P&L, building high-performing teams, and translating deep consumer insights into sustainable revenue growth. A TimesGroup 40 under 40 honoree and a winner of 20+ career Effie/Emvie awards across my career. Core Competencies: Growth Strategy | P&L Management | Go-to-Market (GTM) Strategy | Product Marketing | Performance Marketing | Brand Management | Subscription Growth | Team Leadership