Shivakumar Kannan

Background

About Shivakumar Kannan

Passionate and Result-oriented Marketing & Sales leader with over 18 years experience in the Financial Services industry. Core competencies in Marketing Strategy, Communications, Analytics, MarTech, and Customer Experience Management. Recipient of multiple awards over the years with an aggressive career growth path in the Aditya Birla Group. Delivered results by leading integrated campaigns, managing teams, resources, data analytics, and curating the right Brand experience for Institutional, HNIs and Retail Customers PAN India, both online and offline. Ensured optimum brand visibility across all touchpoints of the organisation and those of channel partners. Led innovations in partner engagement for higher Brand Affinity and Activation for enabling higher market share. Championed multiple strategic, cross functional, cross business projects including Digital products development for the group to meet multiple business objectives. Represented the business in a multi - brand, industry wide initiative to expand the Mutual Fund distribution footprint in India. Successfully led a regional Institutional Sales team, acquired several large customers, multiplied the existing book and achieved record market share levels. Been a significant contributor in software development and administration teams in the early phase of my career.