Shivani Baghla

Background

About Shivani Baghla

Driven Digital Marketing Specialist with 7+ years of experience steering full-funnel campaigns across PPC, SEO, SMO/SMM, and email for leading brands in India and abroad. I thrive at the intersection of strategy, analytics, and creativity—whether it’s refining ad copy, coding SEO enhancements, or generating insights from performance reports. Core Highlights: Spearheaded integrated campaigns that drove X% increase in qualified traffic and improved ROI for global clients. Led keyword research, on-page SEO, and schema implementation—collaborating with design & dev teams to streamline site performance and user experience. Managed and optimized Google Analytics and AdWords, producing actionable insights and driving conversion lift. Delivered engaging multi-channel marketing (web, mobile, social), experimenting with creative concepts for campaigns and social posts. Generated comprehensive performance reports and dashboards—presenting insights to new & existing clients to inform strategy. What I Bring: Strategic alignment of marketing goals → measurable campaigns Data-driven performance optimization and SEO tactics Collaboration across design, development & content teams Continuous learning—always upskilling in AI tools, analytics, and emerging channels