Shivani Persad

Background

About Shivani Persad

From runway to revenue-driving brand work. I spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing. What looked like a pivot became a compounding advantage. ‍ Today, I’m an Events & Brand Marketing Manager at Gymdesk, building event-led growth and brand systems that turn community into pipeline. Alongside that, I: Create personal content on Instagram (@liveshiv) about navigating a non-linear life path, ambition, career, and identity in my mid-30s Run @newtonewmarket, a local Instagram reviewing experiences and businesses in Newmarket, helping people discover fun activities and hidden gems Build Course Critic, a startup helping marketers make smarter upskilling investments (ON HOLD) Recent highlights: Led and launched new event plays to deepen customer engagement and brand visibility Accepted into YSpace’s Venture Catalyst incubator for Course Critic I share: Event and brand marketing lessons from the field Honest course and book reviews for career growth The real, unpolished behind-the-scenes of building in public My edge sits at the intersection of brand, community, and performance. I design experiences and content that convert, without losing the human story behind the metrics. 🤝 Always open to thoughtful collaborations and conversations.