Shrey Malik

Background

About Shrey Malik

Shrey is a strategic and innovative leader, currently heading the Media for Foods Business Unit at Unilever Indonesia through Mindshare / WPP Media. He specialises in driving integrated media planning & strategies that amplify brand presence and accelerate growth across a diverse portfolio including Bango(Soya Sauce), Royco (Knorr), SariWangi(Tea), Buavita(Juice), Unilever Food Solutions (UFS), and Masak Apa Hari Ini (MAHI). With over 12+ years of global experience spanning Hong Kong, Japan, India, and Indonesia, Shrey has a proven track record of transforming brands through data-driven marketing, digital innovation, and effective media planning. His past accomplishments include spearheading growth initiatives and pioneering agency transformations, notably the creation of GroupM Nexus in Indonesia and Vietnam. He has partnered with industry-leading brands such as Maruti Suzuki - Nexa, True Value and Arena, Honda Motors, Canon, Brookfield Properties India, Kosé, Sumitomo Corporation, and Airbnb, consistently achieving impactful outcomes through innovative strategies and cutting-edge technology. Shrey’s multidisciplinary background in engineering, marketing, and finance, combined with his expertise in strategic partnerships, market intelligence, and digital marketing, enables him to craft compelling campaigns that deliver measurable results. His hands-on leadership, coupled with a talent for cultivating lasting relationships at all levels, ensures exceptional customer satisfaction and sustained business success. Core Skills & Expertise: Strategic Partnerships & Alliances Market Research & Competitive Intelligence Business Strategy, Devlopment & Expansion Digital Marketing (Incl. Influencer, eCommerce) Brand Development & Positioning Account & P&L Management Team Building & Leadership Investment & M&A Analysis Passionate about driving growth and unlocking new opportunities, Shrey is committed to transforming challenging business environments into thriving success stories.