Shrida Joshi
Head of Developer Engagement at Affinidi
Based in India
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Seniority
Director
Department
Information Technology
Location
India
Industry
Software Development
Company size
140
Contact information
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s•••••••@affinidi.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Shrida Joshi
Marketing & Growth Leader | GTM | Developer & Ecosystem Engagement | AI, Web3 & Emerging Tech I specialize in GTM strategy, demand generation, developer & ecosystem engagement, and integrated marketing communications across AI, Web3, Cloud, and Decentralized Identity. With 16+ years of experience, I have driven large-scale campaigns, led high-impact partnerships, and accelerated adoption for emerging technologies. Led global marketing campaigns for Azure, Office 365, and emerging tech, generating 500K+ leads and driving $50M+ in revenue impact. Scaled developer engagement programs to 125K+ developers, driving 40K+ new acquisitions. Executed multi-channel marketing (digital, SEO/SEM, ABM, PR, social media) to drive growth and launch products especially in APAC Built high-impact partnerships with communities across Microsoft, AWS, Google, Laracon, React, and Python fostering ecosystem expansion. Passionate about growth marketing, developer advocacy, and AI/Web3 innovations, I thrive at the intersection of technology, community, and strategic execution. Let’s connect to discuss how marketing can drive adoption, engagement, and revenue!
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