Shrin Sharma

Background

About Shrin Sharma

Results-and-Data-Driven Media Buyer & CRO Strategist | Scaling ROAS 5x+| 120%+ Conversion Rate Lift I work with eCommerce brands to turn ad spend into profit and transform clicks into customers—combining precision-tested media buying with conversion rate optimization (CRO) to deliver measurable growth. Media Buying Expertise: Manage full-funnel campaigns across Google Ads, GAB Ads, Amazon Ads, Facebook Ads, YouTube Ads, and TikTok Ads, optimizing bids and targeting for maximum ROAS. Conversion Rate Optimization: Boost landing page and store conversions (e.g, 120% increase via A/B testing and UX refinements) to drive revenue per click. Achievements: Scaled GAB Ads to 75.45% ROAS and Amazon Ads to 197% ROAS | Tested 10x more ad variants than industry benchmarks, identifying high-ROI creatives | Improved reporting accuracy by 20% with Metorik and Amazon dashboards. Data-Backed Decisions: Use tools like TripleWhale, Metorik, Meta’s Conversion API, and Google Analytics to track metrics like ROAS, CTR, CPA, and LTV—improving reporting accuracy by 20% for smarter budget allocation. Client-Centric Collaboration: As an internal media buyer, I align campaigns with business goals, translate complex metrics into actionable insights for the CEO, CMO, and other executives, and train teams in CRO principled best practices. Problem-Solver Mentality: Identified checkout bottlenecks through weekly store audits, resolving issues that lifted conversions by 35% and streamlined revenue pipelines. Leadership: Mentored junior team members on ad best practices and AI tools while working under a Senior Media Buyer managing $2M/year in spending (5x ROAS average). Tools: Google Ads Manager, Facebook Ads Manager, Google Analytics, HYROS, Metorik, Power BI, Amazon Ads Dashboards, and AI for creative testing. Open to new opportunities in media buying and CRO—let’s connect to discuss how I can drive your team’s ad performance and conversion goals!