Shriya Sengupta

Background

About Shriya Sengupta

Somewhere between writing automation code in India and presenting launch strategies in Paris, I found my calling, building brands that speak to both culture and consumer desire. With a foundation in engineering and a Global MBA in Luxury Brand Management from ESSEC Business School, I’ve made an intentional pivot from systems to storytelling. At Ericsson Global, I led global automation initiatives across Riyadh, Georgia, and Africa, streamlining 160+ processes and reducing error rates by 30%. But it was my move to Paris that shifted the gears: I led a go-to-market strategy for Christian Louboutin, won the L’Oréal x Valentino case study challenge, and built digital-first campaigns that resonate with Gen Z’s evolving beauty ideals. What sets me apart is this duality; the discipline of a technologist, the intuition of a marketer, and a leadership mindset that’s been with me since my days as Head Girl. I approach brand-building with both strategic rigor and creative depth, always focused on work that moves the needle and the narrative. Now, I’m looking to bring this blend of structure and soul to global opportunities in brand, digital, or consumer marketing, ideally in the luxury beauty and fashion space, where culture, storytelling, and innovation intersect. Let’s connect if you’re building what’s next in beauty, culture, and brand.