Shruti Pathak

Background

About Shruti Pathak

Welcome to my LinkedIn profile! I am a highly motivated and results-oriented Integrated Communication Professional with over 6 years of experience in developing and executing successful PR, digital, and marketing campaigns across diverse sectors. In my current role at Novo Nordisk, I lead the strategic digital development and execution of global communication plans for the 'Truth About Weight' patient awareness platform within the Obesity Therapy Area (OTA). I've successfully managed 'always-on' global campaigns across 40+ markets, utilizing social media, SEO & SEM, and Mail Chimp channels to drive engagement and broaden reach. My responsibilities also include content strategy, website optimization, and strategic internal communications. Past Experiences: As a Consultant in Media & PR at the Ministry of Food Processing Industries, Government of India, I played a key role in developing and implementing national communication campaigns for the PMFME Scheme. Coordinating with 35 States & UTs, I managed national and regional media relations, showcasing my adeptness in stakeholder communication and public relations. In my role as a Senior Public Relations Executive at Communications Inc, I crafted and executed communication strategies for notable clients, including TGH Lifestyle Services Pvt. Ltd, Talentedge, RAS Luxury Oils, and Kairali Ayurvedic Group. This experience honed my skills in influencer marketing, social media management, and organizing impactful publicity events. I thrive in dynamic and multicultural environments, bringing a self-starter attitude, strategic thinking, and a passion for making a positive impact through effective communication. Let's connect and explore opportunities for collaboration and growth!