Shruti Pimplikar

Background

About Shruti Pimplikar

Product Manager with experience leading pricing strategy, product planning, and lifecycle management at IDC, a global leader in tech market intelligence, and Adobe, a Fortune 500 pioneer in digital experiences. At IDC, I led the lifecycle of a $5M B2B research product in the Tech Buyer space, driving a pricing and packaging overhaul projected to increase bookings by 30%. My work included usage and competitive analysis, scalable tier development, and optimizing margins for enterprise clients in Manufacturing, Finance, and Professional Services. At Adobe, I supported global pricing and growth initiatives across a portfolio of B2B learning and enablement products, aligning strategy with customer adoption and business impact. My cross-sector background spans healthcare, technology, travel, and education, with a focus on market research, branding, and digital marketing. Fluent in English, Marathi, and Hindi, with elementary proficiency in German and French (A level from Alliance Française Delhi), I bring a cross-cultural lens to building products that scale and deliver value globally. I look forward to connecting with you! My Areas of Specialization: Product Management, Digital Marketing, Marketing Management, Marketing Consulting, Marketing Strategy, Market Research & Analysis, Business Development, Project Management, Cross-Cultural Team Leadership, Team & Project Leadership, Mentoring & Advising, Microsoft Office, Tableau, Google Analytics Platform Principles, Problem Solving, Critical Thinking, Communications and Training, SharePoint