Shubham Dev

Background

About Shubham Dev

Experienced Digital Analytics & Marketing Consultant with over a decade of experience in Digital Marketing, Marketing Analytics, Marketing Strategy & Client Services. Currently working at Brillio (A Bain Capital Co.) for a Top 10 Fortune 100 client as a Lead Digital Analytics Consultant in developing a Data Analytics Measurement and Insights Reporting Framework for Performance Efficiency and Evaluation. Along with delivering presentations and insights while interacting and collaborating with key stakeholders, clients, and agency partners globally. I'm also actively involved in company-wide CSR activities. Previously worked at Publicis Sapient for a UK-based Fortune 500 healthcare client as a Senior Marketing Strategy and Analytics Associate in the Media & Data Analytics Team. Taking care of the Reporting and Optimization of Campaigns & giving insights and recommendations from Web Analytics tools like Google Analytics while interacting with key stakeholders, clients, and vendors globally. I won the "Star Passion Award"(2021) for the work done along with "Solution Accelerator Award"(2022) & "Appreciation Award - Webinar & Trainings" for the utility tools built and internal trainings conducted. Passed “Adobe Analytics Business Practitioner (AD0-E202)” certification exam & attended tag management training on Telium iQ conducted by Telium team along with “Power BI Data Analytics Associate (PL-300/DA-100)” certification exam and also “Microsoft Azure Fundamentals (AZ-900)” certification exam. I have been actively participating & conducting internal training, offline workshops, webinars & knowledge-sharing sessions within the Data CoE community & CSR activities at Publicis Sapient. I received a "Certificate of Appreciation award" for the session conducted. Work done by our team won 1st place for AI and 2nd for overall for marketing sciences at the I-COM Global Forum for Smart Data Marketing under 'Data Creativity Award' for our client Haleon's 'Voltaren Global Creative Optimisation with Visual Asset Analysis (VAA)' My last role in CHLEAR agency involved Digital Media Execution & Strategy with exposure in client-facing, planning media strategy & delivery of overall ROI-driven Paid Media Advertising and strategy along with reporting and presentation. Awarded with “Best Performer of the year (2018-19)” in CHLEAR Agency. Also, experienced in Marketing Automation tools such as Hubspot CRM, Zoho, Salesforce, Ahrefs, SEMRush, Moz, Similarweb, Crazyegg, Hotjar, Mouseflow etc. Prior to that, I have worked in an MNC - Thomson Reuters as an Associate Analyst.